If you’ve waited until Thanksgiving to start ramping things up for the holidays, you missed the gun. Typically, most companies start accelerating their marketing efforts sometime around late September to early October or even a little closer to Halloween. That may sound a bit early to start promoting holiday deals as they relate to your company but the truth is that it’s never too early to make sure that you’re prepared for the busiest business quarter of the year.
Optimize Your Company With The Commercial Finance Group
There are many ways to market your small business and we’ll be covering five ideas to get your product or service out there in a way that connects with your target market. In terms of small business funding via invoice factoring or accounts receivable financing, rest assured that The Commercial Finance Group has your company’s back.
Let’s get started.
Volunteer With a Local Organization
Your reputation with the local community means a lot in terms of loyalty and trust. When you donate your time or money to a local charity, that will reflect well on your company and has a two-fold purpose: charities benefit based on your financial contributions and volunteer efforts and you benefit because you’ll drum up more business.
Engage With People In-Person
These days, the art of in-person communication is becoming more and more drowned out because people are so reliant on technology to communicate with one another. Apps and computers are vital in modern society and they certainly have their place but initiating a real conversation about your business and inciting a genuine connection with someone can be a powerful form of marketing.
Personalize Your Email Marketing Campaigns
Consumers don’t want to be treated like they’re just another number in line or a face in a crowd. Adding a personal touch to emails by using someone’s name is a great way to make a good first impression and encourages them to actually read what your promotions are about.
Partner With Another Respected Local Company
Online reputation is important in the digital marketing sphere but when it comes to local, service-based companies, word-of-mouth reputation is also very important. If you’re looking to boost the trust that potential consumers have in your business, creating a partnership or working with another local company (not necessarily a competitor) can help your company gain visibility and credibility.
Offer a New Years Promotion
Whether you’re a B2C or B2B company, your customers or clients are forward-thinkers. They’re concerned about getting the best deals and that includes getting these deals months down the road. By offering a special that guarantees discounted pricing in 2019, you’re not only creating customer loyalty but you’re also ensuring repeat business.
Work With The Commercial Finance Group for Small Business Financial Solutions
It’s true that marketing generally involves spending capital but it’s also true that you need to spend money to make money. If you’re waiting on unpaid invoices to clear, we can help you free up your cash flow to help fund your pre-holiday marketing efforts. Contact us today to get started.
