Congratulations! What was once a mere idea has now come to life in the form of an actual business with an actual revenue. Launching a business is easier said than done, of course, but here at The Commercial Finance Group, we have a lot of respect for our fellow entrepreneurs. The beauty of the modern day economy is that if you see a market gap where there should be a product or service, we have the freedom and the ability to bring forth that product or service. However, this can be difficult without adequate working capital, and that’s where our small business lenders come in.
Your Bridge To Bankability Is Here
With years of experience lending to countless small businesses and healthcare organizations, The Commercial Finance Group is a trusted finance factoring company that helps entrepreneurs in financing a small business. So, if you need a business loan, we’re here to help at our Burbank and Atlanta locations. If a fast loan with bad credit just doesn’t sound realistic to you, check out our unique and flexible approach to lending today.
Now, in the hopes of helping launch your ecommerce business into the world of the internet, let’s take a look at some of these tips.
Put The Focus On The User
It’s easy to get bogged down in your own perspective of your company – of course you’re going to be naturally biased when trying to view your brand new business as a whole. However, it’s also no secret that the biggest shortcoming of ecommerce businesses is the apparent inability to let their customers touch, feel, smell and even see (firsthand) your products or services before making a purchase decision.
It’s hard to pinpoint a surefire solution to this problem, but just try to imagine yourself from the perspective of your customers. Doing things like offering appropriate pricing, giving free shipping and samples, and making the checkout process as easy as possible through simplified shopping carts is a great way to go.
Don’t Rush Your Launch
No website is better than a half-finished, crappy product that’s now available for virtually anyone in the world to see. Indeed, one of the biggest mistakes that unsuccessful ecommerce entrepreneurs make is forcing or rushing the launch of a website. Your website launch should take some time to ensure that you and your company are truly ready to go live. It’s perfectly fine to purchase a domain name and throw up some sort of “coming soon” page, but really, try to avoid the big reveal until you’ve laid some substantial groundwork in the way of SEO, content marketing, social media, paid advertising, etc. Digital marketing is key.
Test Anything And Everything
This point can’t be stressed enough. Before, during, and after you launch any sort of ecommerce business, you should first invest in testing and analytics. Think like a customer and try to figure out what’s going on, what’s working, and what isn’t working. Consider the “why” to these questions. One of the last things that you want is for someone to be navigating your site, only to find that a page won’t load or there are errors with payment processing. By proactively avoiding these road bumps, your brand will look more professional and your new customers will be happier.
Social Media Matters
In this day and age, whether you’re tech-savvy or not, social media is extremely important to successfully market and manage your brand. As the owner of your company that knows it better than anyone else, you’ll want to be involved in your company’s posts and social presence. Now, it’s perfectly fine to hire a social media manager or delegate posting to other team members, but make sure that content is approved by you first. Work closely alongside your social media efforts, and you may very well build a following in a relatively short amount of time.
SEO Also Matters
When it comes to digital marketing, social media platforms are key, but don’t forget about SEO, or Search Engine Optimization. When potential or would-be customers type in keywords into a search query that are related to what you sell, you’ll want to “rank” as high as possible on page one of Google, Bing, Yahoo!, or other major search engines. While you can run paid ads to show up at the top of the page when these keywords are searched, focusing on “organic” SEO is a worthwhile long-term investment that leads to many conversions, and, ultimately, plenty of business. Isn’t that the point of marketing?
Make Sure You’re Mobile-Friendly
These days, more purchases and online shopping are done from the convenience and portability of a smartphone or tablet. Your desktop site is important, but you’ll want to make sure that it’s more than mobile-friendly. In fact, banking giant Goldman Sachs predicts that “Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018” – over three times the revenue in less than four years. The hard work that you’ve poured into launching your business means that you deserve at least a very small piece of that pie, right? In all honesty, if you aren’t building ecommerce businesses with the mobile experience in mind, your company might be irrelevant in some three to five years.
Small Businesses Thrive With The Commercial Finance Group
There’s never a bad time to launch a new small business, and with the help of our Atlanta invoice factoring company, we can work with you to achieve success. If you have any questions about financing a small business, feel free to reach out to our money factoring experts today.
