Fall is upon us, and the holiday season is fast approaching. While marketing your small business is important at any point in the year, the holiday season is the time of year when most retail-based businesses make the majority of their sales. Not only that, but fall is an ideal time to promote your business in general – people are back in town after summer vacations, kids are back in the swing of school, and everyone is ready for a fresh start. So why not take advantage of the beautiful fall season with some clever fall-themed marketing ideas?
We’ll Help You With Funding
While it’s ultimately up to you to decide how you want to market your small business, what we can do here at The Commercial Finance Group is provide your company with invoice factoring services that help you get capital funding. While waiting for payment from customers, clients and/or vendors can be a stressful experience, our factoring company is here to help finance your small business. Learn more about our signature approach to lending at The Commercial Finance Group by visiting here.
For some neat ideas to help market your business in light of the fall season, read on below!
Run A Fall Promotion
The temperatures and leaves aren’t the only things that are falling this season. Draw in more customers and more business by temporarily dropping the price on select products or services for your business. Not only will this bring in more new customers, but it should help drive repeat business from customers as well. Just remember that you’ll have to advertise your promotion because if your target market doesn’t know about your reduced prices, they won’t come.
Once you do gain a new customer or repeat customer as a result of your promotion, be sure to give them an excellent experience and nurture that relationship moving forward. If they’re really impressed with your business, chances are that they’ll come back and pay full price for your regular products and services.
Host A Booth At A Local Community Festival
Exhibiting a physical presence within your local community is a great way to get to know potential customers and establish some credibility with your business. This is especially important if your small business is new or isn’t well-known throughout your immediate community.
Here’s something important to remember: how are you going to stand out from the crowd? Since you’ve invested money to be a part of the event and market your company, you’ll need to make your time there count. Make sure that your booth is visually stimulating, inviting, and interactive. Additionally, arm yourself with business cards, brochures, flyers, and so forth so that people can have your contact information as well as something to remember your business by.
Sponsor A Local Sports Team
Sponsoring a high school, junior high or even a low-key intramural league is a great, wholesome way to market your local business. Why? People like parents, coaches, teachers and even players look favorably on local businesses that support their teams. This type of sponsorship tends to promote goodwill in your local area and helps to position your brand as one that supports community programs. From branded yard signs and uniforms to banners and advertisements, there are a number of great ways for your company to get valuable exposure in front of this athletic audience.
Serve Warm Beverages When The Temperatures Drop
If your killer promotional deals on products and services aren’t enough to draw people in, then surely the intoxicating smell of hot apple cider will win them over. After all, the smell of apple cider is more or less the very essence of the fall season. Plus, the more comfortable you make people, the longer they’re bound to stay and shop or get to know your business.
Print Your Company’s Logo On Warm Clothes
To help get your brand out there during the dropping temperatures, consider outfitting your employees in fall apparel like caps, long-sleeve t-shirts and fleece vests that bear your logo. You could even sell the apparel if your business has a loyal following. As part of your fall marketing promotions, you can also give away some items to customers or potential customers. Then, you’ll turn people into walking advertisements for your business.
Give Thanks To Current And Past Customers
Sending out Thanksgiving cards in the third week of November is a great way to let your customers know that you really value their business. It might sound like a really simple idea, but it’s the little things that show customers you care that will ensure their repeat business.
Along with your note inside, consider including an offer that encourages the customer to bring in a friend or a neighbor. By including a clearly marked expiration date, this limited-time offer will jump to the forefront of people’s minds for holiday shopping, encouraging them to come in sooner than later.
Embrace The Magic Of The Fall Season With CFG!
We can’t quite put our finger on it, but there’s just something inexplicably wonderful about the fall season. From the crisp outdoor air to the soft rustling of the leaves to being cold enough to wear your favorite comfy sweater, there’s no better time to run a small business than the fall season. At The Commercial Finance Group, our factoring co is excited to help your company realize its potential through invoice factoring, or simply put, money factoring. Become the next success story with us today!
