It’s just about that time of year again! With Thanksgiving festivities having recently concluded, the coming weeks feature classic December holidays including Kwanzaa, Christmas, and Hanukkah. When New Year’s Eve is included, this time of year is generally known as “the holidays” and represents a very important time of year for small businesses across the United States and the world at large. While things like holiday decorations, warm winter beverages and quality time spend with family and friends are important parts of this magical time of year, the holidays are also a great time of year to get the word out about your small business.
Helping Your Business Grow At All Times Of The Year
How do our invoice factoring services fit into the equation? Well, The Commercial Finance Group is invested in the success and growth of your very own small business because we provide the much-needed working capital that companies need to fix various cash flow solutions. If you’re consistently waiting for big payments from clients, vendors or customers to come through, our money factoring services free up your cash flow so that you have operating capital to cover expenses, finance expansions, or to do anything for your business that you see fit as the owner.
In the interest of helping our fellow small businesses reach the right customers during this holiday season, we’re going to take a look at some clever holiday-themed marketing ideas in today’s blog post. If you want to learn more about accounts receivable factoring or how our flexible and unique approach to lending can help your company thrive, visit this page.
Offer Deals That Compete With Online Shopping
If you run a brick-and-mortar storefront, that’s great – marketing your business online should always be a primary concern. Now, with that being said, your focus shouldn’t be entirely about your online or mobile presence. With the right prices at your store, savvy online shoppers will migrate from their computer screens and to your front doors as long as they know about your deal.
By using whatever data-driven analytics that you have access to, try your best to figure out the exact products that are most in-demand for your target market this season. Then, give your prospective customers what they want: A deal that they simply can’t refuse because it isn’t available anywhere else. Consider handing out Cyber Monday coupon codes on the receipts of Black Friday purchases, as this way, customers are more likely to come back and pick up the items that they missed in-store. They might even order more of what they’re already purchased, too!
Holiday-Themed Perks Help Keep Things Competitive
You can draw in more customers by using perks such as free shipping, various gift-wrapping options and even guaranteed before-Christmas delivery dates. When it comes to this time of year centered around gift-giving, it’s absolutely crucial that your customers get their products on-time. Whether you’re selling boutique dresses, custom pottery or hand-made cakes, your business should have a good handle on exactly how long it takes to get online-ordered goods to their respective homes. Make sure to be realistic about timelines, and don’t give any of your customers false hope that something will arrive before it actually does.
Giving In The Holiday Spirit
When so many people are in the holiday spirit, it’s only natural that they want to give back during this time of year (although, ideally, people should feel charitable regardless of the time of year). Adding a charitable element to your holiday game plan will add to your business’ local reputation as well as look good in the eyes of shoppers.
Consider offering to donate a small portion of holiday proceeds to a local charity that means a lot to your community. Your small business could also set up a donation box or even host a toy or clothing collection event at your brick-and-mortar store. This way, you get those customers in through the door while supporting charities at the same time. It’s a win-win!
Decorate Your Storefront
Why not? Holiday-themed decorations tend to be rather infectious, instilling the holiday spirit in those as cold as Scrooge McDuck himself. It’s hard to describe the magic of tasteful decorations, but whatever the science is behind these white, red and green colors, the truth is that a well-decorated business is sure to draw more traffic in. Find some time to add a festive flair to your storefront with beautiful holiday-themed decor. Even online businesses can get in on the holiday festivities by updating their site’s aesthetics to match the season.
Hold A Photo Contest
If your business has a Facebook page or some other social media presence (if you don’t, it’s highly recommended), consider hosting a photo contest that gets your audience engaged with your brand. In exchange for exclusive in-store discounts or entry for a chance to win store credit, encourage your fans to send in photos of themselves using your product, eating at your store, or doing something else related to your business and the holidays. While we’re particularly fond of hosting an ugly sweater contest, anything that engages people on social media with your company in a positive light is a good thing.
Send Out Holiday-Themed Emails
You don’t want to pester your customers with constant emails about your service or product, but the occasional well-timed and well-designed email can serve as a friendly reminder that they still need to swing by your store. Generally speaking, email marketing campaigns are a great way to put your products and services right in front of customers where they might not otherwise look. Using a pleasant holiday-themed template is a nice way to capture the spirit of this special time of year, which is already more or less synonymous with shopping.
Cater To Kids
Kids aren’t the ones spending money at your store; we understand that. Parents are the ones dropping the big bucks buying your product or service, but guess what parents have? Kids. So, doing anything to help parents focus on their holiday shopping mission and alleviate kid-related stress is a service to your company. After all, kids tend to get rather cranky during this time of year by being dragged around on these seemingly endless shopping trips. Give parents a break by offering free treats, games or other forms of entertainment to the kids. Just make sure that things don’t get too messy!
Alleviate Your Cash Flow Issues With Us This Holiday Season
The holidays can be a stressful time of year for many people, but with our working capital solutions and account receivables factoring services from The Commercial Finance Group, you can rest easy knowing that you have the ample funds to support your business. Learn more about our invoices factoring company by getting in touch with The Commercial Finance Group today.
